Discovery and direction
A briefing session, a review of your current materials and a concise look at up to three relevant competitors.
All services
Brand & messaging
Before a campaign or a website, there is a question: why should someone choose you? We help turn your offer, audience and point of view into a practical messaging foundation.
Brand foundationsSay it
like you
mean it.
like you
mean it.
A voice with a point of view.
Clear.
Human.
Yours.
Human.
Yours.
A useful starting point.
For a business that knows its value but needs a clearer way to explain it.
This is a focused strategy and writing engagement. We review the material you already have, ask what your customers need to understand and develop a consistent set of messages you can carry into your next project.
What the starting scope includes.
Positioning summary
A one-page audience, value proposition and differentiation framework, built around the evidence you provide.
Message toolkit
A core brand statement, three supporting messages, a short company introduction and example headline directions.
Voice and handover
A practical tone-of-voice sheet, editable copy and two consolidated rounds of feedback.
What we need from you.
- Your current website or pitch materials
- The offer you want to explain and your target audience
- One decision-maker to consolidate feedback
Outside this starting scope.
- Logo design or a full visual identity system
- Customer interviews or large research studies
- Trademark searches, registration or legal advice
Additional work can be discussed and quoted separately.
How this project develops.
- 1
Review the business and existing language
- 2
Present a messaging direction for discussion
- 3
Refine and hand over the agreed toolkit
Starting estimates in USD. Your written proposal confirms the scope, final fee, taxes if applicable, schedule and payment terms. Third-party costs are separate unless expressly included. An enquiry is not a paid order.