Creative brief
A written campaign objective, audience, message and channel plan agreed before design begins.
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Campaign creative
A launch works better when every asset feels part of the same conversation. We create a campaign direction that connects your message, visual treatment and agreed digital touchpoints.
A creative directionMake
your
mark.One idea. Many possibilities.
your
mark.One idea. Many possibilities.
Good
ideas
travel.
ideas
travel.
A useful starting point.
For a single offer, product launch or focused campaign that needs one recognisable creative idea.
The starting scope is designed for one campaign and one primary audience. We develop a concept, make the core assets and document how they should be used, so the launch has a clear creative centre.
What the starting scope includes.
Campaign direction
One developed creative route, with example headlines and a visual direction for review.
Launch assets
Up to six static creative assets in two agreed format sizes, with supporting short-form copy.
Launch handover
An organised asset folder, usage notes and two consolidated rounds of creative revisions.
What we need from you.
- Your brand files, product information and approved claims
- The channels and formats you want to use
- Any launch date or approval requirements
Outside this starting scope.
- Media buying, advertising spend or ongoing campaign management
- Photography, video production or paid stock licences
- Additional creative routes or a full brand redesign
Additional work can be discussed and quoted separately.
How this project develops.
- 1
Agree the campaign brief
- 2
Develop and review the creative direction
- 3
Prepare the approved assets for launch
Starting estimates in USD. Your written proposal confirms the scope, final fee, taxes if applicable, schedule and payment terms. Third-party costs are separate unless expressly included. An enquiry is not a paid order.